The reason we are us.
We don’t understand why so many salespeople hate cold calling. It’s both the first step in making a sale and a really effective way of marketing.
You could spend hundreds of thousands of dollars on TV, Radio or online advertising (we know, we’ve sold it in our past jobs) and not guarantee your hottest prospect will ever see or hear of you.
With an effective cold call on the other hand, your prospect is right there, learns who you are, knows you want to do business with them and agrees to see you in person, all in the space of a couple of minutes.
The Sales Generator’s Principal Jonathon Makai has relished cold calling in every position of his sales career and has always worked by the mantra of the film Field of Dreams, if you build it, they will come.
It = a pipeline
They = sales
It’s probably not the catchiest mantra, but it works. Every time.
Who do you need us to call? Get in touch today.